1) Find a cloud shape 2) Put a smiley face on it 3) Shooot!
Hunting a Vueling cloud was that simple.
And thousands of people from all over Spain
started hunting clouds to fly all over Europe.
With all the pictures taken by them we created a gallery
that we used to promote all the Vueling destinations.

Vueling is a Low Cost Airline from Barcelona that by using
clouds with smiley faces advertised its offers
and destinations creating a unique brand territory.